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TO THE NEW Develops the Digital Platform for The Startup India Hub

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TO THE NEW announces design and development of the web portal and mobile applications for Startup India Hub, an initiative by Invest India.

Startup India Hub is the country’s first digital platform developed to boost the startup ecosystem and facilitate investments into India.

TO THE NEW won the bid for end-to-end design and development of the digital platform which comprised of a high-performing web portal and mobile applications for Android and iOS. TO THE NEW followed a robust Experience Design process starting from UX research, design discovery to usability audit and testing. Built on the powerful Adobe Experience Manager, the platform provides a real time and personalized experience through relevant content delivered on any channel or device.

The platform was officially launched by Smt. Nirmala Sitharaman, Minister of State for Commerce and Industry on June 19, 2017.

The Startup India Hub is a one-stop destination to connect all the stakeholders of the startup ecosystem in India, including startups, investors, mentors, incubators, accelerators, aspiring entrepreneurs, service providers and government bodies. Not only does it provide an opportunity to connect, but also imparts education by giving access to knowledge material, tools, resources, learning programs etc. With the launch of the platform, startups will be able to get all the support they need to excel in their entrepreneurial journey.

Commenting on the engagement, Deepak Mittal, CEO, TO THE NEW said, “With multiple digital initiatives launched by the GoI, India is truly embarking on a transformation journey. We are delighted to play a critical role in this journey. The Startup India Hub is an exceptional initiative and we are really proud to be associated with it. We bring to the table our technology expertise and unmatched experience that can be leveraged to build path-breaking digital solutions that can pave the way for digitalization across all spheres of business.”

The The Startup India Hub is an official Investment Promotion and Facilitation Agency of the Government of India.

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