SonyLIV will now offer broadcast-quality viewing experiences to millions of subscribers across the country nudging India’s digital entertainment industry
Sony Pictures Networks (SPN) joins hand with Cisco to extend SonyLIV video experiences to Amazon Fire TV and Apple TV customers in the country.
The Cisco Infinite Video Platform (IVP) provides SonyLIV with a fully cloud-based infrastructure, allowing it to offer more than 40,000 hours of broadcast-quality premium viewing experiences, including Live TV.
Cisco IVP features superior security protocols that protect the video content, the app and the infrastructure from all kinds of threats. Through Cisco IVP, SonyLIV will be able to scale up, brand and market its OTT app on Amazon Fire TV and Apple TV in India.
SonyLIV over the last four years has established itself as the undisputed leader in India’s digital entertainment industry. Users have access to rich content including movies, a strong line-up of events across all sports, shows, music, TV shows and much more across multiple devices and platforms.
Uday Sodhi, EVP and Head – Digital Business, SonyLIV said, “The digital revolution has transformed the way people consume content. SonyLIV has reinvented how users immerse themselves in unmatched entertainment experiences. We have always strived to be ahead of the curve by offering users the opportunity to consume rich content across all digital mediums. Our association with Cisco provides us the ability to extend our SonyLIV offerings to a new set of consumers, allowing them access to our vast content catalogue. Our focus is on bringing the best of Cisco’s technology expertise and our content prowess to establish new benchmarks in the OTT space.”
“Today people are watching all kinds of video content over the Internet – from news clips to TV shows and full-length movies – at home, at work, and on the go. Superior-quality videos are the way forward. Video will be 75 percent of India’s mobile data traffic by 2021. Therefore, it is imperative that content providers are equipped to scale up and deliver dynamic user experiences. Cisco’s Infinite Video Platform offers SonyLIV an opportunity to secure its place as the leader by delivering broadcast-quality entertainment to Amazon Fire TV and Apple TV consumers,” said Sanjay Kaul, Managing Director, Service Provider Business, Cisco India & SAARC.