Teradata announces that the company is undergoing enhancements to fortify analytics technology. The company claims to have unveiled the most powerful analytic solution in its class outperforming the currently used customer satisfaction measurement approach.
Changing the contemporary widely-customer accepted Net Promoter Score (NPS) metrics, the company aims to revolutionize analytics with its new rollout of the Customer Satisfaction Index (CSI) Analytic Solution.
The solution operationalizes analytic insights with template modification, and applies algorithms that can be run by any business user without any advanced programming expertise or even SQL knowledge.
The major analytics company reports that in recent engagements across industries, the Teradata CSI Analytic Solution has demonstrated its effectiveness to authentically track, integrate and analyze the underlying behavioral experiences that represent a customer journey.
The CSI Analytic Solution identifies triggers and instances pertaining to negative, positive or neutral customer experiences.
Multi-genre advanced analytics, with the expert, surgical fusing of path, pattern, sentiment and behavior clustering analysis, results in data-driven illumination into the catalysts of customer satisfaction. Actionable knowledge and insight about the customer journey is what drives customer experience and given the diverse demographics and needs of Indian customers, this solution aims at providing them with an optimal level of satisfaction.
“Managing customer experience successfully is what provides organisations the winning edge in today’s world of hyper competition. Teradata’s CSI Analytic Solution provides organisations with user friendly analytical tools for near real-time customer experience management irrespective of their size, specialization or industry sector. This announcement further strengthens Teradata’s focus on democratizing analytics and enabling ease of use and adoption for Business Users.” said Sunil Jose, Managing Director, Teradata India.
“This is what the future of customer analytics looks like. For years, advanced analytics has been the elite domain of data scientists and programmers. Teradata has continued to focus on democratizing analytics, and Teradata’s CSI Analytic Solution today serves as a smart solution for a new world in which general business users have fingertip-fast analytical tools for near-real time customer experience management,” said Robin Bloor, Founder and Chief Analyst, Bloor Group. “Teradata is again creating repeatable analytic solution templates which leverage intellectual property from previous implementations – with consulting services, program logic, schema, visualization and smart interfaces. This approach accelerates time to value.”
“CMOs and line of business managers alike have an opportunity to empower and transform their organizations by introducing Teradata’s radically new approach to customer analytics,” said Randy Lea, vice president, Business Analytics and Consulting, Teradata. “Teradata’s CSI Analytic Solution is integral to customer journey analytics and essential for companies looking to reduce churn and improve loyalty. This dynamic approach can be run daily—or more frequently—to get an accurate picture of customer satisfaction across all touch points.”
Teradata’s CSI Analytic Solution is a user friendly, delivered by Teradata consultants who will develop models and a tailored analytic workflow within a few weeks of engagement.
The CSI Analytic Solution from Teradata is available immediately and can run on Teradata Aster Analytics on Hadoop, on-premises, and cloud platforms.