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Wipro Digital eyes to acquire Designit; an approach to enhance Digital Design Reach

Wipro Digital

Wipro Digital eyes to acquire a global strategic design firm, Designit.  This investment is Wipro’s move to evolve the digital offer it takes to market.  Designit’s expertise in experience-driven design complements Wipro Digital’s capabilities in technology, digital strategy, design, and digital architecture.  Together, the two organizations become a comprehensive and scalable global digital transformation partner for the entire C-suite, helping to improve customer experience while radically digitizing business operations.

Commenting on the acquisition Rajan Kohli, Senior Vice President and Global Head, Wipro Digital said Our clients are looking to us to help them transform their businesses and move at the speed of digital. Solving these complex challenges starts with strategic design and fuses a human-centered method with innovative technology solutions delivered by multi-disciplinary teams of strategists, designers and engineers. With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients.

Designit offers a unique opportunity for us to bring together capabilities not often found in the design industry including scale and global reach, a Scandinavian heritage and innovative, award-winning client work. Designit has also developed a unique open, creative and collaborative culture that we intend to nurture and grow. We look forward to working with Designit’s multi-disciplinary teams that focus on creating a better and smarter future,” added Kohli.

Mikal Hallstrup, Founder and Chief Visionary Officer, Designit noted that Design is no longer about beautification. It is about creating a strategic foundation, driving growth and change across industries. We have much of the technology needed, but we need to design the human experience in ways that make sense to us, and for the way we live and work. That’s why design today is so influential and strategic. There’s an endless market for products, services, and systems that need to be simplified and humanized. With Wipro Digital, we can deliver as big as we can dream.

The acquisition is expected to be closed in the current quarter.

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