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Startup Initiatives Will Create Domestic Designs While Manufactured by Indian EMS Companies

Dr Satya
Dr Satya Gupta, IESA Chairman and Founder & CEO, Seedeyas Innovations Pvt Ltd

India Electronics and Semiconductor Association (IESA) recently unveiled its ELECTRONICS SYSTEM DESIGN & MANUFACTURING (ESDM) Report 2020 with Frost & Sullivan. Among multiple big announcements during the virtual press conference, the report claims to serve as a catalyst for ‘Make in India’ for the World also underlines proposed creation of $1Bn billion ESDM Innovation fund and generate 1Cr jobs providing an alternate source of employment to IT sector.  Reaffirming the notions and studies chalked in the ESDM report 2020, Niloy from BIS got alongside Dr Satya Gupta, IESA Chairman and Founder & CEOSeedeyas Innovations Pvt Ltd in an interactive session to twig IESA’s vision and blueprint to device the ambitious initiatives. Edited Nub Below.

Q.As noted, how is IESA planning to achieve mammoth targets of incubating 1000 Startups, create 10k IPRs, and bring in 1mn jobs over the next five years where reports suggest economic slowdown and semiconductor demand to stall in 2020 and year ahead?

IESA is working closely with Meity, STPI and several incubators closely to achieve this goal. We are working on Electropreneur Park (EP) program with STPI and Meity through which we would like to set-up at-least 1 Electropreneur Park in every state and UT’s of India. This will help us creating geographic diversity and inclusivity for each region of the country. The goal of 1000 Start-ups will also start looking very feasible with this approach because we have look to create only about 40 start-ups in each of EPs, which is very achievable with all the young entrepreneurs and innovators in the country.

Q. IESA mentorship on ESDM mission to make India a design-led manufacturing hub?

IESA’s focus on Intelligent Electronics Products through our 1K-10K-100K and other Start-up initiatives will create domestic designs which can then be manufactured through Indian EMS companies. This will help both Intelligent Electronics Product companies and EMS companies as the increased volumes will bring economies of scale and create a vibrant environment for “Innovation Led Design; Design Led Manufacturing”

Q. Challenges of creating a holistic ecosystem amidst  PM Modi’s approval for PLI for large scale electronics manufacturing?

Indian Governments recently announced schemes PLI, SPECS and EMC 2.0 are going to provide significant impetus for large scale electronics manufacturing in the country for serving both Domestic Consumption Needs and grow exports. IESA has suggested enhancement in the schemes in 2 areas. i) Broad base the scope of PLI to Include all electronics product manufacturing rather than just focusing on Mobile Phone Manufacturing, ii). Link PLI incentives to %of domestic value add. These suggestions will help in increasing manufacturing base; Design Led Manufacturing and most importantly Domestic Value Addition.

Q. After China becoming the epicentre for this epidemic what changes will it bring to the global semiconductor market and how India will react to the huge reliance of electronic components from China.

It’s not just India; the supply chain for the whole world has been disturbed because of the Covid-19 Pandemic. Semiconductor suppliers across the world are finding alternate ways meet the demand of components across various geographies of the world. One of the area which is getting a lots of attention in the current times is component supply for Scaling domestic manufacturing of medical equipments like ventilators. IESA is working with many semiconductor and sensor supplier to address increased demand for the ventilator manufacturing.

Q. This is also an opportunity for India to boost component manufacturing eco-system in India including encouraging local R&D & IP creation. Given the good foundation of Talent and skills built over the years, it is an excellent to focus on component manufacturing.

The world will possibly see Cos spreading their supply chains to reduce dependence on any one particular region & India can gain from this approach.



Nitisha Dubey

I am a Journalist with a post graduate degree in Journalism & Mass Communication. I love reading non-fiction books, exploring different destinations and varieties of cuisines. Biographies and historical movies are few favourites.

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