STMicroelectronics has joined the UWB Alliance (UWBA) as a Promoter Class Member, accepting a seat on the Board of Directors.
The Alliance’s mission is focused on advocating a favorable regulatory environment to promote ultra-wideband (UWB) technology innovation and growth. This includes working to secure new advantageous updates to rule sets in the U.S. and Europe.
“As a leader in the UWB space, ST feels a responsibility to contribute towards regulatory development in the EU and USA,” commented Jean-Marie André, Head of the STM32 UWB wireless product line at STMicroelectronics. “With UWB being widely adopted in consumer products, we join the UWB Alliance to offer our 10-year experience in the field and play a significant role in continuing this trend.”
“I am delighted to welcome Jean-Marie to our Board of Directors and look forward to contributions from the STMicroelectronics team to the UWB Alliance organization and working groups,”commented Tim Harrington, Chairman of the UWB Alliance.
Committed to accelerating the adoption of UWB technology by providing a center of excellence for regulatory knowledge and guidance, it works with other international organizations to help members increase their market presence.
UWB has gained wide public attention in recent months. Three of the top ten smartphone vendors have all introduced UWB into their latest mobile phones. UWB has also been rolled in PC and smart-wearable products from top OEMs.
At the same time, many other technology companies are now deploying UWB for diverse applications such as passive key-less car entry, high-resolution COVID-19 contact tracing, secure payment solutions, AR/VR, entertainment, medical, and many other smart IoT services.