CRM (customer relationship management) is buzzing these days in the business world. Everyone knows that CRM somehow benefits the business, yet only a few people know which solution fits their business agenda the most.
It doesn’t matter if the company employs more than 100 people or just a few, at present most of the people already understand that CRM is going to assist in managing closer connections with the clients. It also helps you in providing professional customer services to sell more and grow your business. Since, for big businesses it is almost easy to spend on the modern software however, for small businesses they are always concerned for what they invest in.
It was in the past that CRM was considered bulky and expensive software that required an entire team of IT experts to maintain the system. Nowadays, even smaller businesses are able to afford it.
At present, the CRM systems are not only technologically sound and user-friendly but, they are also available in variety of solutions that are specially made to cater to all types of business big or small. Modern CRM systems now offer flexible costs and easy deployment and maintenance. In other words – things have changed. Even the term “software” has moved from its previous earth-bound domain all the way to the way to the Cloud. And this is exactly in the Cloud where small businesses should look for their CRM solution. IT Cloud services have seen a remarkable lift-off lately.
Below listed are the some of the reasons why switching CRM to the next level is something businesses should seriously consider.
An inherent fear that CRM comes with intricate installation process is not applicable to the present times. All you need is an internet connection. Then, you sign in online and use it. Simple as it is. You don’t have to pay for hardware, server and software maintenance. Nor do you need to have a permanent IT person on site, worry about complex installations, data migration, or even upgrades – all this is done remotely for you.
The greatest benefit of the cloud CRM is its round the clock accessibility. Imagine something urgent pops up and you require making game changing sales calls or to send an amended sales proposal, or quickly find a contact’s phone number or an e-mail when you are out of the office? Cloud CRM gives you access to the system from anywhere – in the office, on a train, in a café, at home; and on any device – be it a desktop, a laptop, a Smartphone, or a tablet. You and your colleagues can access the central database at anytime, even off working hours if required.
CRM gives you the flexibility and freedom to fulfill your need and whenever you need. It gives you all the online services you need.
High Security Levels
A very serious concern for everyone using web-based information storage systems is, of course, security. As shown in the chart by Forrester Research below, the most common reason why businesses are wary of adopting a cloud solution, also known as software-as-a-service or (SAAS), is security concerns.
Security Concerns Software
Companies that offer CRM systems online know that very well and take security issues very seriously. In the end – it is they who are accountable to protect the private information that you trust them with.
Not surprisingly that information security levels at Cloud servicing companies are much higher than those provided by an average local IT room. Providers of Cloud CRM also offer advanced automated back-up policies and have clear data recovery plans if a breach happens. Yet, individual users of Cloud services can further improve their data safety by using two-step authentication and strong passwords.
What can be greater than owning a product that is tailored for you?
When adopting CRM techniques, small businesses will likely start with simply the features which will help them in his or her current work which are relevant for their unique needs.
However, as your firm grows, you may decide that you’ll require, for example, far more capacity, new features or more advanced modules. In such cases, Cloud-based CRM may be instantly updated in order to meet your new requirements. And you won’t have to wait until a whole new program is written for that purpose. The larger, better and far more innovative CRM may be provided to a person straightway.
Nobody wants to even imagine a chance that a system that you rely on every day can crash. In case with smaller businesses this could lead to a total personal meltdown. With Cloud CRM such situations seldom occur, as all aspects of the Cloud are copied. Every component, for instance – a server, has multiple replicas within the Cloud. So, in case something fails, it’ll be immediately replaced as well as the system won’t obtain disrupted. In simple fact, a web-based CRM system remains operational 99. 99% of times – the fee reliable enough even with the fussiest of the businesses, don’t you imagine?
Stand-alone products have little probability of success in today’s THE IDEA world that requires flexibility of integration. Especially in a small company environment, information change between already readily available technologies is very important. Why would anyone invest in software that can’t open your documents, save your contacts or be able to integrate the e-mail program that you’re utilizing? That is the reason why compatibility with other services and products is the key to ensuring CRM’s endurance and effectiveness.
Cloud CRM may be easily integrated along with other applications or even software, such since e-mail clients along with Office products (Word, Exceed, PowerPoint, etc.). It is this compatibility which enables Cloud-based CRM a far more appropriate choice for smaller businesses.
Make sure how the vendor offers some sort of flexible Cloud solution Cloud solution that is able to grow with you as your company grows, and that the perfect solution is tailored to your needs in terms of functionality. Now you are equipped with this particular knowledge, you’d be able to find the Cloud that could take you far in growing your company.