Techarc Report Points on Increased Smart Devices Users
India had 23.13 million wired subscribers as of September 2021, registering a 15% increase over the previous year.
Sales of Smart devices is steadily showing a sharp increase in the last few years as the number of digital users shift their focus online.
Techarc has published its latest report stating that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal use smart devices as well as devices for home/office automation.
Sharing key highlights of the research, Faisal Kawoosa, Founder & Chief Analyst Techarc said, “The changing behavior of consumers shifting towards a smart devices ecosystem from a pointed smartphone is throwing open great opportunities for the entire ecosystem. As such smartphone OEMs have also adopted an ecosystem development strategy.”
“Processors continue to be key enablers in terms of main components which define the features and functions of these smart devices. Among the chipset suppliers, MediaTek appears to be in a strong position with this shift in customer preferences,” added Faisal.
Amit Sharma, Senior Analyst, Techarc while sharing more details about the research said, “Though the trend of buying smart devices is skewed towards a certain socio-economic profile of users, the trend is catching up fast across the segments as the industry continues to introduce more affordable solutions catering to the demand.”
While covid-19 pandemic impact is considered as among key drivers behind this trend, the rapid growth of wired home broadband after aggressive fiber rollout of telecom operators has added as a key enabler.
India had 23.13 million wired subscribers as of September 2021, registering a 15% increase over the previous year.
Key highlights of the research:
- The shift towards buying smart devices for homes/offices has started in 2021. Earlier the focus was primarily on non-smartphone-based personal smart gadgets like TWS, Smart Watches, etc.
- The smart devices market is expected to grow at 5.8% by revenue in the calendar year 2021. The total revenue generated by these connected devices is estimated to be Rs 312,689 crores.
- Online channel is the preferred medium for over 3/4ths of the consumers. Within online Amazon is the favorite marketplace to buy such devices.
- While pricing is the topmost information that consumers look for before deciding about the smart devices, customers are increasingly getting interested in knowing more about the chipset as it defines the features and functions of such devices.
- There is a definite wish list of consumers wanting to buy smart devices. They have different choices for different periods over the next 2 years. However, there is an equal opportunity for all smart devices.
- Online technology news portals emerge as the most credible sources for information as users find them good in quality and detail while learning about these devices.
- In the Smartphone Arena, both MediaTek and Qualcomm can be seen in close competition with each other. However, as users move towards the smart device’s ecosystem, they find MediaTek as their preferred chipset supplier.
