Bharti Airtel is reportedly doubling down on growing its Internet of Things business in India and is now specifically targeting the automotive sector in the country to drive growth and partnerships.
The telco has begun initiating talks with several automakers for potential partnerships and is also exploring alliances with global telecom operators to serve their auto customers in India with IoT solutions, according to ET.
Further, the telco has recently partnered with new entrant MG Motors for its Hector car wherein it introduced an IoT solution that supports multiple features in the car including Vehicle Telematics, navigation, and infotainment services. The SUV Hector comes with a 5G ready embedded IoT SIM.
Airtel also rolled out its first indigenous IoT Connectivity Management Platform which has enabled MG Motors to offer a differentiated experience to its customers.
Airtel has already built an independent IoT vertical as part of its Airtel Business, which clocked $1.7 billion in revenues for the Fiscal year 2018-19.
Vodafone Idea has been focusing on the auto sector and has formed a number of partnerships in the country with players like Hyundai, Kia, and JCB.
“As part of its connected things play, Airtel has identified the auto sector as a focus area and is building platforms through partnerships for connected cars,” a company source said.