To help personalise content, tailor your experience and help us improve our services, Bisinfotech.com uses cookies.
By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.

Idea Cellular Extends Partnership With Route Mobile Limited

Route Mobile Limited has extended its partnership with Idea Cellular for a further two years. The company had deployed a multi-layered A2P Messaging HUB, its gateway connectivity and firewall managed service solution for the Idea Cellular side of the merged network entity a year ago.

Idea Cellular

Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer, Route Mobile Limited, commented, “This is an absolute reaffirmation of how our customer’s requirements are at the heart of our offerings and I am delighted that we have been able to successfully address, improve and monetize the A2P SMS sector for the Idea Cellular infrastructure. This is a testament of the premium customer experience we deliver for our clients in India and the world over through tailor-made analytics and cloud communication solutions”

With its multi-layered SMS Firewall, Analytics and Monetisation solution, Route Mobile has provided a secure SMS channel to the Idea Cellular part of the merged network to protect revenue leakage, open-up new and secure revenue channels. The messaging hub and firewall solution ensures that the brand’s International A2P SMS traffic enters Idea Cellular’s (India) network via authorized A2P SMS gateways. The international traffic includes messages originating from internationally sourced routes that terminate domestically and is filtered as per mutually identified and agreed on security terms with Idea Cellular.

Further information: Click Here

Tags
Show More

Jyoti Gazmer

A Mass Comm. graduate believes strongly in the power of words. A book lover who dreams to own a library some day. An introvert but will become your closest friend if you share mutual feelings about COFFEE. I prefer having more puppies over humans.

Related Articles