Spearheading digital innovation and assimilation of technology empowering a better future for all has embraced Telenor presently. Moving a step ahead, Telenor announces that its ‘Project Sampark’ has been recognised with the Aegis Graham Bell Awards 2015 for ‘Bringing Fortune at the Bottom of the Pyramid’ under the telecom category and Exchange4media IPRCC Awards 2015 under the CSR & Not-for-profit category for the most effective CSR campaign/Social responsibility campaign.
Extolled with the recognition, Pooja Thakran, Chief Communications Officer & Social Responsibility Head, Telenor India said, “This is a proud moment for Telenor India to achieve this coveted award. We aim to go an extra mile and provide seamless customer experience by connecting the unconnected in all the markets that we are present in. Project Sampark aims to address the socio-economic causes behind the mobile gender gap and increase women’s access to mobile phones in the rural areas of India. Social responsibility forms an essential part of Telenor’s strategy and being a socially responsible brand, we strongly believe in giving back to the society in all possible ways,”
Telenor’s ‘Project Sampark’ identified remote areas like villages of Aligarh in UP West circle, scrutinizing the snags on mobile adoption through a two-pronged strategy to address key barriers like cost, culture, technical literacy and perception of values, which discourages women to adopt mobile telecommunication services.
Telenor has joined hands with GSMA for Project Sampark. GSMA supported in commissioning the ‘Connected Women’ program, which aims at reducing the mobile gender inequality in emerging markets like India.