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Teradata’s Single Source for Data Insights Liberalizes Aditya Birla Financial Services Group Abilities


Teradata announces that The Aditya Birla Financial Services Group (ABFSG) has expanded its Teradata Enterprise Data Warehouse (EDW) project to better support their customer centricity vision.

ABFSG selected the Teradata Data Warehouse platform and revamped the Teradata Financial Services Data Model (FSDM) implementation.

Associated already with Teradata Data Warehouse solution, the financial services driven company felt the need of revamping the course of its business processes, especially with the omni-channel operation generating significantly more data, ABFSG faced challenges in bringing together all relevant data from nine different companies and delivering actionable analytics and management information systems (MIS) reports from a single place.

ABFSG expanded the services of Teradata solution giving them the ability and agility to increase competences and capabilities, providing quicker turnaround and informed insights for better decision-making.

The Teradata solution is known to enable ABFSG to create a single source for data and insights for its entire business, across multiple group companies.  The solution will help ABFSG to gain a better understanding of customers across the financial services businesses and help provide better, more relevant and timelier service to their end customers.

Highlighting this, G. V. Gopalakrishnan, Chief Operations Officer – Financial Services, Aditya Birla Group said, “We were looking for a technology partner with proven expertise, an understanding of our business, and one that offered solutions that could be scaled up to meet future demand. Teradata has proven to be the best fit and we are certain that they are future ready.  ABFSG recently established a central analytics team to handle risk analytics and we are planning to leverage the platform to do all the data mining and other advanced analytics on the Teradata solution. We have in fact started doing some analytics related proof of concepts which, when live, will help serve real-time analytics enabling us to acquire more customers and reach new segments of customers. The upgrade has more than lived up to our expectation because processing time has now come down by 30-40%.”

ABFSG selected the Teradata Data Warehouse, with its ability to start small and grow according to requirements, to fuel its business intelligence (BI) and customer relationship management (CRM) initiative. Scalability was a critical factor as they were looking at a five-year growth of up to 27 Terabytes of data which meant they could support more Lines of Businesses (LoBs) without spending extra money.

Commenting on the development, Sunil Jose, Managing Director, Teradata India said, “It is indeed a pleasure to be working with a customer like ABFSG who is completely focused on providing better services and experiences for their customers. ABFSG chose our solutions as they consider them to be the best in the market in terms of not only technology and functions but also with regard to return on investments. Adopting Teradata solutions has helped them understand their business data better, paving the way for further business expansion along with enhanced customer engagement.”

Teradata’s FSDM provided ABFSG with an enterprise-wide blueprint for their data and a structure to help manage their information as well as get a single-source view of transactional, financial and risk management data. Additionally, IVR and customer-care call-centre operations are two areas where ABFSG has used web services to leverage Teradata. The solution has helped their team members to make more accurate calculations and decisions.


BiS Team

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