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The Company Needs Committed Distributors Familiar with the Embedded Market

Sasan-Montaseri-Bellevue-based ITTIA has the aim to revolutionize the future of embedded device data management on the Internet of Things (IoT) and Artificial Intelligence (AI) through its ITTIA DB line of advanced, secure products. ITTIA DB’s data management platform reduces costs, accelerates innovation, and gains new computing power. ITTIA DB enables embedded systems to gain real-time insight into the system, continuously monitor live data, query for interesting events, and securely store information. Build mission-critical embedded systems with ITTIA DB and maximize edge device data computing. During an interaction with Nitisha; Sasan Montaseri, Founder, ITTIA talks about his upcoming plans and ITTIA’s special products.

Kindly talk about ITTIA and its special offerings.

ITTIA has a rich history of innovation and organic growth as a data management company. The company’s platform-independent, safe, secure database software for embedded and Internet-of-Things MCUs, MPUs, and ECUs offers industry-leading benefits, including exceptional technical support, scalability, efficiency, excellent performance, and low total cost of ownership.

Recently, ITTIA has supported NXP’s vehicle network processors. Kindly talk about the partnership and your next focus area.

Together, ITTIA DB and the S32G processors pave the path for intelligent devices to make decisions dynamically with edge data computing in the automotive and transportation markets. High-performance processing and management of time-series data by advanced systems, such as S32G processors, can help advance autonomous computing. By offering these capabilities and in-depth architectures for embedded IoT systems, ITTIA DB offers an attractive solution for these systems. We are committed to our partnership with NXP’s automotive processing team and will work with them to offer data enrichment for applications running on S32G processors.

Kindly talk about new technologies which the brand is adopting for future growth.

We just announced our support S32G for the automotive market and partnership with NXP.  In June, we will announce an engagement with another important leader in the embedded microcontroller market. Stay tuned.

ITTIA DB is suitable for and used in applications such as medical devices, industrial automation, portable data terminals, consumer electronics, network appliances, and automotive systems. Kindly talk about it and its speciality.

ITTIA DB offers original equipment manufacturers (OEMs) the ability to embed powerful edge data management software to perform anomaly detection, improve the embedded systems experience with on-demand monitoring, and monetize device data. As manufacturers add more new features and offerings to their smart, connected systems, the amount and complexity of the software substantially, the amount of data grows, and special edge data management is needed. ITTIA DB is designed to shape customers’ experiences through transactional and analytical time-series data management for real-time edge embedded systems. ITTIA DB enables manufacturers to build embedded systems to automatically and dynamically process, manage, and secure time series data in real-time. Small footprint, low processing overhead, and determinism make ITTIA DB ideal for software for embedded systems and empowered them to ingest a large volume of raw data.

What are ITTIA plans to promote its business in Indian market? Kindly share future plans.

The Indian market is really important for ITTIA and we are searching for committed distributors familiar with the embedded market.

Kindly talk about your upcoming products and announcement.

ITTIA will continue its data management leadership for the embedded market and will provide an embeddable data management software platform for OEMs that enables them to build applications for tomorrow.

How was the business in 2022 and what is the revenue target for the year 2023?

We have experienced tremendous technological growth for the past two years, expanded our team, and are really excited about the future.  As we are a private company, we do not provide financial information.

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Nitisha Dubey

I am a Journalist with a post graduate degree in Journalism & Mass Communication. I love reading non-fiction books, exploring different destinations and varieties of cuisines. Biographies and historical movies are few favourites.

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