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Sports Innovated: The Influence of Motor Racing on Next Generation Passenger Vehicle Development

Dave Priscak
Dave Priscak VP, Worldwide Solutions Engineering, ON Semiconductor

With total annual viewing figures measured in the billions, motor racing represents one of the world’s most popular televised sports. It gains widespread media attention and generates huge sponsorship revenues. With many of the world’s leading automotive brands participating in some form of motorsport, it provides a valuable platform for these companies to showcase the strength of their engineering credentials.

As well as being of value competitively, car manufacturers appreciate the other plus points that motorsport involvement brings in terms of contributing to their ongoing product development programs. Many of the technological wonders that were first seen on the racetrack have eventually been adopted into passenger cars – resulting in enhancements in performance, improvements in fuel economy and higher degrees of occupant safety. Key innovations that stem from this source relate to hybrid engines, in-vehicle networking, the acquisition of diagnostic data, more effective camshaft arrangements, automatic transmission systems, improvements in aerodynamics, use of advanced chassis materials and regenerative braking.

A New Era of Motorsport Endeavor

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