TO THE NEW has announced undergoing of a restructuring initiative to accelerate its Digital Transformation service offerings for its existing and new clients. The company is set to focus in offering consolidated Digital Transformation solutions and a differentiated customer experience with Punkaj Saini who was earlier heading Digital Marketing will now be spearheading Digital Transformation in India.
Punkaj is a digital strategist and technology evangelist with over 17 years of experience and has been associated with brands like Puretech Internet, Cynapse, Midday and Dentsu Webchutney.
“Digital Transformation is not just a buzz word, it is going to be the core of business strategies across industry segments and markets. At TO THE NEW, we are committed to play an active role in shaping the Digital Transformation stories for our clients. From a skilled tech workforce with experience across platforms and technologies to dedicated teams working on video, analytics and content, we have the right ingredients for spicing up the Digital Transformation recipe”, said Punkaj, VP – Digital Transformation, TO THE NEW.