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TP-LINK Forays into Mobile Devices Segment Rolls Out ‘Neffos’


TP-LINK announces the launch of new brand line Neffos (pronounced “nef’-os”) – Derived from Greek language meaning “clouds”, the company cites this move as to a clear entry into the mobile devices market.

Jeffrey Chao, President at TP-LINK said, “Our original intention of developing Neffos was about creating a unique digital experience by establishing a seamless connection between people and devices. We are confident that Neffos will provide a sense of joy of technology for users while at the same time offer a simple lifestyle for them in such era of information explosion.”

The release of Neffos marks TP-LINK’s expansion from fixed equipment (router, smart home system, cloud service) to mobile devices that are part of digital ecosystem for the users.

Neffos is a claimed to be breakthrough for TP-LINK to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for users.

Neffos debut as mobility brand scripts TP-LINK’s ambitious expansion of the customer pie and its centrality to users’ personal digital ecosystem.

In the future, we would like to create intelligent identification ability in different scenes to automatically activate and control relevant devices for users. Via Neffos, users will have a closer connection with their home devices,added Jeffrey Chao.


Neffos product range is expected to be launched in Q1 2016. No specific product range, prices or launch dates have been announced for India.


BiS Team

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