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TRAI Tariff Regulations to Bring Structural Shift in Media Sector

India Ratings and Research (Ind-Ra) believes the Telecom Regulatory Authority of India’s (TRAI) tariff and interconnection regulations will require six to eight more months for effective implementation.
This is due to challenges related to revenue sharing between multiple system operators (MSOs) and local cable operators (LCOs); treatment of long-term packs already sold by direct-to-home (DTH) players and repricing of channel bouquets.

MedianHowever, Ind-Ra opines that the tariff order is likely to de-risk the business model of MSOs and LCOs as their revenue stream will contain fixed network capacity charge (NCC) from subscribers and content commission from broadcasters (BC), thereby effectively passing through content cost.

DTH players, on the other hand, could see their profitability being impacted in the next six to twelve months, since they have already sold long-term plans till end of 2018 and DTH companies won’t be allowed to withdraw or reprice a plan that’s already in use plan.

Post TRAI’s removal of the 15% discount cap on bouquet price versus à la carte channel pricing, broadcasters have started offering bouquet of channels, at 20%-60% discount to the a-la-carte channel pricing, presumably to avoid any hike in final consumer price. However, despite similar costs, consumers will have access to fewer channels compared to the previous tariff regime.

India Ratings and Research (Fitch Group) believes broadcasters’ business model will change from B2B (selling content to distributors) to B2C (selling content to consumers) as broadcasters will now market their channel bouquet to end customers rather than rely on MSOs. Broadcasters with strong set of anchor channels across genres will benefit, as they will be able to create a comprehensive bundled offering and generate customer pull.

India Ratings and Research (Fitch Group)’s view on TRAI’s Consultation Paper: TRAI’s consultation paper, released on 16 August 2019, primarily focused on making the existing order more end-user friendly. Ind-Ra believes that certain aspects in the consultation paper such as reinstating cap on discount provided on bouquet pricing, moderating/regulating the number of bouquets, as well as number of channels, may face operational and legal challenges during execution. Allowing a fixed discount on total prices of selected à la carte channels would empower end-customers to choose their preferred channels (even across broadcasters) and also reduce their monthly payouts, opines Ind-Ra.

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Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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