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Transcend on Interbrand’s Best Taiwan Global Brands List for 7th Consecutive Year


New Delhi, December 05, 2013: Taiwan’s top 20 brand names for the business year of 2013 were announced at the end of November courtesy, the global branding consultancy Interbrand. Transcend was rated at rank No.15 in its 7th consecutive Odyssey on the annually unleashed Taiwan Top 20 list. According to the report, Transcend’s brand value has reached $139 million US dollars with a growth rate of 7%.

Peter Shu, CEO of Transcend is quick to add here “We are honoured that Transcend was once again recognized as one of Taiwan’s Top 20 global brands. This year’s award means a lot to us since 2013 goes on to mark the 25th anniversary of our establishment. Over the past decades, Transcend has worked hard to be more than just a successful manufacturer. This way, we continue to develop our reputation as a strong global brand and trusted provider of memory products which meets our consumer’s needs.”

With stress on superior product quality and excellent customer service, Transcend maintains a vast and loyal clientele. While a comprehensive network of 14 offices worldwide has not only made Transcend a highly diversified international enterprise, but has also in some ways hallmarked the company as a fast-growing global memory brand. In Gartner Research’s latest survey, Transcend was ranked No.3 among the world’s top flash drive brands and No.5 among flash card manufacturers.

The “Best Taiwan Global Brands” survey is organized by the economics ministry’s Industrial Development Bureau and conducted by Business Next magazine along with consultancy firm Interbrand. Its evaluation system is based on Interbrand’s annual “Best Global Brands” ranking, applying quantitative financial analysis and qualitative role-of-brand and brand-strength analyses to assess a brand’s true value.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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