Tata Tele Business Services (TTBS) has bagged the prestigious ‘Innovation in Data Intelligence’ award by IDC Industry Innovation Awards 2021, which recognizes and celebrates pioneers in the technology industry.
TTBS’s Marketing Automation Project – Oracle Eloqua-a technology program which leveraged previously unused or non-quantifiable data resulting in intelligence and impact to the business by way of revenue, cost, or experience enhancement led towards achieving this victory.
Speaking on the occasion, Vishal Rally, Senior Vice-President, Product & Marketing, Tata Teleservices said, “We are feeling highly honored and proud. At TTBS, our focus has always been on customer-centricity and a better understanding of the requirements of businesses and their applications. The IDC award is a testament to the efforts of the Tata Tele team, towards innovation and creativity to constantly transform our business.”
With Oracle Eloqua, TTBS has automated its core marketing functions around data management and campaigns. TTBS teams can now create and run multi-channel campaigns at the click of a button, all seamlessly integrated with Email, Social, Events, Website, etc.
The solution also enables tracking customer journeys across various touchpoints, creating a digital body language, and also bringing in the non-digital offline attributes to measure the effectiveness of each of the marketing channels and build advanced attribution models under organizational priorities. Overall, it has helped the teams to run focused campaigns to better serve the targeted SMB sector, reduce time to market and increase customer engagement.
In its eight-year, the IDC Industry Innovation Award 2021 recognizes the realization of the transformative journey that organizations have gone through leveraging digital technologies to reinvent and innovate.
TTBS has taken several initiatives in recent times to empower enterprises with innovative and reliable solutions as they move up the digital transformation curve. The company has strengthened its portfolio of enterprise-grade solutions such as Smartflo – an advanced cloud communication suite; SmartOffice® – a one-box start-up kit with voice, data, apps and storage, SD-WAN iFLX – an intelligently flexible solution (built on Fortinet’s platform) for network optimization, EZ Cloud Connect – a dedicated private network gateway to public clouds, Ultra-Lola, Smart Internet leased line with built-in security and manageability, collaboration solutions, IoT solutions, cloud applications, and a comprehensive suite of cyber security solutions across industries.