Twitter has announced the appointment of Taranjeet Singh as the new business head for its India operations. He will be working towards increasing the commercial opportunities for the social platform in India. He has nineteen years of experience in sales and business development. He will also be working in close association with various brands and agencies in order to maximise the value of real-time marketing on the world’s largest platform for live, public conversations.
Talking about the appointment, Parminder Singh, MD, Twitter Southeast Asia India and Middle East and North Africa, said, “India is a very important market for us – we’ve seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head. We’ve seen growing momentum from brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. Taranjeet will lead our partnership with brands for maximize their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India.”
Excited about the new role and responsibility, Taranjeet commented, “I’m excited to be part of the Twitter team in one of the world’s fastest-growing mobile and social media markets. We have an amazing opportunity to help the best brands and agencies in India to understand the benefits of real-time marketing on the Twitter platform and make social media an integral element of every brand advertising campaign.”
Before joining Twitter he was associated with BBC advertising as sales director.