Shrenik Bhayani, Country Head-India & SAARC business, Unify GmbH & Co.
Unify India, leading communications software and services firms delivered intend to mutate into a channel-centric organization. The conference under the slogan of “Engage, Evolve, Execute” marked perennial commitment to growth through the channel.
The newly appointed, Shrenik Bhayani to lead strategic channel initiatives and business processes and tools for partners
Citing on the strategic mutation Stephan Neumeier, Senior Vice President, APAC channels, said, “Unify has transitioned the entire business in APAC to channel and distributor-led sales only. In APAC, we expect to get 100% of our revenue through the channel. We can’t go back—our future depends upon the success of our partners and we are committed to working with them to stay ahead of the changes facing the technology market today to achieve real growth, and success.”
Dean Douglas, CEO, Unify said, “Unify’s success will be based upon our partner’s success—it’s a symbiotic relationship. Our goal is to augment our partners’ activities to drive increased business for Unify through them. We have very clear rules of engagement in place to ensure that we are doing all we can to help our partners execute and develop their businesses.”
The company promises huge investment in India to spur business through channel partners. For the next couple of quarters the company will invest in head counts for vertical focused solutions. Unify has solutions specific for the healthcare industry, emergency management solutions, financial trading solutions and communication enabled business solutions.
The attendees got gripped on the coming development plan, innovation roadmap for the future were shared with over 50 partner-delegates who attended the event from across the country. Furthermore, delegates were offered the opportunity to develop their business with Unify.
Unify has collaborated with Beetel Teletech Limited, a subsidiary of Brightstar Corp., to serve as the value-added distributor for India & SAARC countries.
Alok Shankar, C.E.O. Beetel Teletech Ltd. said, “I am confident about Unify solutions being the right fit for mid markets. I firmly believe that we will be able to grow the business pragmatically through our channel expertise in the B2B segment. Unify is investing in resources, demo gears and training programs to support the channel partners and propel the growth in India & SAARC regions.”
The company’s transformation of direct business to indirect business in India is complete. Hundred per cent shares of Unify Enterprise Communications Pvt Ltd India has been acquired by Progility PLC UK, which is an AIM listed company based in London.