Uninor India underpins its Indian Flagship brand name to Telenor India. The company has asserted that the new brand identity will not undergo service changes and will ramp as Sabse Sasta (most affordable) operator committing to deliver excellence through fair and easy services.
Talking to the media, the company asserted that it would add more value for money through a well-crafted campaign tag line “Ab life full paisa vasool”. The company has taken a strong customer centric approach through industry-first initiatives like compensation for call drop.
The company pledges a modern eye to offer best in basic services including voice and Internet for mass-market customer with significant transformation to its network and retail presence across circles.
Speaking at the launch event, Morten Karlsen Sorby, Telenor Group’s Head of Region Asia said, “As one of the world’s largest telecom companies with operations in 13 countries, Telenor Group pursues a strategy of being the best at understanding and meeting customer needs. The brand change is a reflection of our commitment to India and our mass market consumers as we promise to offer superior value in meeting their evolving needs through affordable, easy to use and fair means.”
“To our 3500 employees in India, today marks an important name change. But let there be no doubt that they have been part of the Telenor family from day one,” said Morten Karlsen Sorby.
Unveiling the new brand, Vivek Sood, CEO, Telenor India stated, “The new identity makes us a part of a global organization with 160 years of heritage in empowering societies through advanced telecom services across Europe and Asia. We will continue to offer the most affordable services and deliver innovative solutions like call drop reimbursement, customized product offers and build excellence in customer service through easy and fair means using digital and self-help solutions.”
Last year, Norway-based Telenor Group increased its stake in the Indian entity to 100 per cent.