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Unity Enables Auto Industry with Real-Time Simulation at VRTECH 2019

Unity Technologies has demonstrated how a real-time simulation can create virtual environments allowing developers to test autonomous vehicles in simulated real-world situations at VRTECH 2019.

UnityThe company also displayed revolutionary demos around how it is enabling eight of the 10 largest OEMs in the world by helping improve the way they design, build, service and sell automobiles and cut down cost in design and sales.

Unity has revealed that the company is strengthening the OEMs through-bringing the real-time revolution to automotive- Unity’s flexibility and support for 25+ platforms are transforming how OEMs execute designing, training, marketing, autonomous driving, and human-machine interaction.

Unlocking interactivity demanded by today’s car buying audience through real-time technology- Unity is powering the future of car buying experiences, helping car dealerships reduce inventory on lots, and increasing attach rates for dealer options. Using Unity’s real-time technology, Lexus gave prospective customers the power to configure, experience and buy the Lexus LC500 in VR, before the physical car was available in retail.

Advancing towards level 4 and level 5 autonomy safer and smarter with Unity’s machine learning capabilities- Unity’s simulation environment is allowing OEMs to drive millions of miles in a virtual environment, running 100,000s of scenarios at a time, all without endangering lives. OEMs are witnessing the ability to conceptualize autonomy to advanced levels without undergoing physical testing.

Enabling OEMs to innovate and deploy human-machine interfaces (HMI) for the next generation of vehicles through Unity’s real-time 3D development platform- As part of its growing autonomy efforts, Unity has recently collaborated with brands including Baidu and Microsoft to support artificial intelligence (AI) and deep learning for autonomous systems, as well as its recently launched SimViz Solution Template: a package that provides OEMs and other brands with autonomous driving simulations solutions.

On the occasion, Anumukonda Ramesh, County Manager, India, Unity Technologies said, “We are already on the journey of advancing towards the future of automotive. We are enthralled to be part of the real-time revolution of the automotive sector by equipping the automakers through our real-time rendering technology. The ability to design, market, train and accurately conduct autonomous testing in a simulated environment allows for millions of simulations to simultaneously occur, providing automakers with a competitive advantage while helping to keep their business costs down.”

The event witnessed 150+ delegates from the industry including delegates from Tata, HCL, Mercedes- Benz, CHRP and many more joined the conference to share insights on how companies are building new competitive advantage using AR/VR and 3D technologies.

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Jyoti Gazmer

A Mass Comm. graduate believes strongly in the power of words. A book lover who dreams to own a library some day. An introvert but will become your closest friend if you share mutual feelings about COFFEE. I prefer having more puppies over humans.

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