Unlockar Apps Pvt. Ltd., a start-up working on integrating marketing and technology domains in the form of their maiden Android application, Unlockar, successfully clinched a social initiative dubbed ‘Feed one Child’ by means of creating awareness and raising funds in association with Akshaya Patra.
The Company alleged that in this two week social initiative, Unlockar pushed ‘Feed One Child’ campaign creative to its user’s smart phone lock screens. Upon swiping left on the lock screen, users were diverted to the donation page.
The campaign from its part went on to register a staggering 20941 Lock Screen impressions, out of which 5084 converted in actual visit to Akshaya Patra donation’s webpage.
The company acknowledges that Unlockar will carry on supporting Akshaya Patra with direct donations on behalf of its users who cherry-pick to be able to donate their reward money. This entails that each time a user unlocks their phone; the app rewards the user which could subsequently be used to make donations.
“It was always imperative for our team to support social causes we believe in. We are grateful to the Akshaya Patra team to become our partner. We became a channel for them to reach out to our users. We will persistently support such initiatives in future along with serving our users with stunning infotainment on lock screen” held Manish Garg, Director – Unlockar.
“We appreciate Unlockar’s efforts in assisting us using their youth oriented Android app to reach to as many young people as possible and to get donation for our “Feed One Child” initiative. Youth only will mould the future thinking of India as a society. Akshaya Patra strives to ensure that children in India are well fed, nourished and given an opportunity to go to school, get educated so that they lead a fruitful life” informed Rajeev K. Gandhi, Enterprise Service, Akshaya Patra.
Unlockar from its end is also associated with PETA and CRY to support other social causes.