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Users spends 30 percent of the time on smartphone using communication apps: Ericsson

Ericsson ConsumerLab

A new report from Ericsson ConsumerLab  integrating data gathered from smartphone users in India, Japan, South Korea, the UK and the USA titled “Communication in the World of Apps” shows that users spends more than 30% of the time on smartphones using communication apps.

The time is spent on communicating through voice, instant messaging, and voice over internet protocol (such as Skype), emails, and social networking, due to “always on” status communication apps have higher dependency rate on mobile broadband usage.

Swetleena Swain, Senior Advisor at Ericsson ConsumerLab said that, “We found that 40-50% of data consumption for communication apps uses mobile broadband, whereas the corresponding figure for video is just 20%.”

The report also reveals users in the UK and USA make more voice calls while the Japanese and South Koreans prefer to text message and use locally-developed communication apps.

Visual apps like Pinterest, Instagram and Snapchat have witnessed significant growth over past 12 months due to the growing interest of users in visual apps. However, Facebook has witnessed decline as the young users don’t want their parents to view their posts and prefer enhanced privacy features.

Citing a study across 10 major cities the report says that, communication with wearable technology and robots will be the future forms of communication.


Santanu Mukherjee

Believes in Capturing things around in its original form Santanu is photography freak, he is Mass Comm and Journalism post graduate, innovation and out of box concept keeps him on toes, passionate about journalism and the integration of technology in media and new media have turned him to techno journalist.

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