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Videocon targets Rs 2,000 crore sale with its Mega Diwali Campaign


This festive season all the companies are doing their best in order to grab the attention of the customers. Along with the e-commerce portals the manufacturers are also coming up with interesting offers to make the maximum from this festive season. Latest to join the trend is Videocon, who is all set to introduce its Mega Diwali Campaign. This new campaign will provide various benefits on the purchase of Videocon products including LED TV, Washing Machine and Refrigerators. The gifts may vary depending on the products purchased.

Speaking about this Diwali campaign, Anirudh Dhoot, Director, Videocon said, “Standing true to our commitment of introducing superior products by bringing world-class technologies to our valuable customers, we at Videocon have unveiled some of the most innovative and premium products cutting across categories.  This festive season, we will see high decibel activation around these products and with the launch of our Diwali Campaign; we foresee a tremendous response from our loyal customers. We believe that the complete 5years warranty onVideocon LEDs will add to the shopping experience.”

The compay will be introducing offers like complete 5 years of warranty on the purchase of Videocon LED. Along with this the customer will also be liable for the ‘Jaadu Ki Jhappi’ offer wherein they get a personal insurance cover for Rs. 1 Lakh in the name of the person who purchased the LED. Moreover, the customers can also avail 1 year accidental damage warranty with 100% cash refund. The company will also be giving assured gifts such as 3G tab, steam iron, extended warranty, sun glasses and many more exciting offers on Videocon products.

The company has set the sales target of Rs 2,000 crore with these exciting festive offers. The manufacturer will also be focusing on in-store displays to woo the customers. The company would be promoting the offer across the available mediums, including print, online, and outdoor.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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