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VMware Enrich Strategies of Business Mobility in APAC

Smartphones Driving Enterprise Mobility

VMware has reinforced its strategy augmenting customers to understand the benefits of Business Mobility and transform their business structures. The next-gen strategy aims to free businesses from more than a decade of client-server focused IT – which enabled mobile access to a limited number of productivity applications – and now deliver a more user- and application-centric experience.

Further added, “With a new generation of smartphone-powered workers who have easier access to end-user devices and network connectivity, businesses here are prioritising and reorienting themselves around mobile innovation, apps and services.”

Citing on the new strategy, Sanjay Deshmukh, General Manager, Business Mobility, VMware APJ said “With Indian organisations paying close attention to the future of business processes in the mobile-cloud era, we believe that India is on the cusp of the next major technology wave in Asia Pacific.”

GrowthDrivers For India

The total addressable enterprise mobility solutions industry in Asia Pacific, which includes applications, devices, security, middleware, and professional services, is expected to grow from US$22B in 2015 to US$26.7B by 2017. The market in India is also slated to grow from US$1.7B in 2015 to US$2.3B in 2017 over the same period.

VMware offers a unified hybrid cloud platform that creates business innovation, new business models and delivers new applications instantly and securely to internal and external customers on any device.

Share Of Smartphone Vendors In India

“The Asia Pacific market for mobility is in very early stages, with 80 percent of organisations ill-equipped to harness 3rd platform technologies, including Mobility, Cloud, Social and Big Data Analytics, to compete in the market,” said Charles Reed Anderson, Head of Mobility and IoT, IDC Asia Pacific.

“Companies are currently placing too much emphasis on devices and BYOD. Our recommendation is that businesses increase their investments in security, middleware and infrastructure, to enable better competitive innovation, Anderson adds.”

VMware’s Business Mobility offerings are directly linked to its foundation in cloud infrastructure, uniquely positioning the company to address IDC market predictions on growth in infrastructure investment.

Mobile Internet Penetration in India

VMware recently announced that it has centralised its business mobility sales team in Asia Pacific and Japan, which will be led by Sanjay Deshmukh, General Manager, Business Mobility, VMware APJ.

The integrated, go-to-market team will address customer demand for a holistic approach to managing IT, based on VMware’s Architecture for New IT that enables any application to securely run on any device.

“Today, we believe that VMware is the clear leader in business mobility, with a comprehensive portfolio of solutions that will enable organisations to adopt true business process transformation, satisfy their employees’ business needs and drive business agility,” Deshmukh added.

Business Mobility in India

Mobile Internet Usage in India

India represents one of the fastest growing smartphone markets in Asia-Pacific. According to IDC, smartphone shipments to the country grew by 44 percent in Q2 2015, as compared to the same quarter in 2014, with Samsung, Micromax, Intex, Lenovo, and Lava leading the market.

As devices become more affordable, IDC expects India to maintain a double-digit growth rate in the smartphone market, eventually overtaking the United States as the world’s second largest smartphone market by 2017.

With the number of mobile internet users in India projected to double and cross the 300 million mark by 2017 according to a report by KPMG, business mobility is emerging as a top priority for Indian enterprises.

The company recently announced new solutions, services and partnerships for its Business Mobility offerings. These include the introduction of VMware Identity Manager, the industry’s first identity-as-a-service offering, integrated with VMware’s leading enterprise-class mobility management and security platform. This provides IT with a central place to manage end-user provisioning, access and compliance.

VMware’s End-user Computing Business: Q2 2015 Highlights

Ecommerce is Driven by Mobility in India

VMware’s end-user computing business saw a strong performance in Q2 2015, with license booking growing by more than 30 percent year-over-year on a constant currency basis.

In Q2 2015, VMware also received recognition from leading industry analysts.

AirWatch by VMware was named the number one vendor in IDC’s Enterprise Mobility Management vendor share report for 2014.

Gartner recognised AirWatch by VMware as a Leader with the highest Ability to Execute in its June 2015 Magic Quadrant for Enterprise Mobility Management Suites; and VMware as a Visionary in their May 2015 Magic Quadrant for Data Center Networking and Magic Quadrant for Cloud Infrastructure as a Service, Worldwide.

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Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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