The leading telecom operator Vodafone has started a unique initiative or its retailers in the Rajasthan telecom circle. As part of this initiative the telco has customised its 500 Vodafone Retail outlets to give them a Marwari look and feel in Rajasthan.
Speaking about the same, Amit Bedi, Business Head, Rajasthan, Vodafone India said, “Vodafone has been recognised for innovative creative campaigns that highlight our products and service offerings interestingly, in a manner that connects with audiences. Over the past year, we have invested significantly on upgrading our network, expanding retail presence and developing a basket of products and services relevant to a diverse customer base in Rajasthan. This customized retailer branding exercise, helps Vodafone achieve a twin objective of creating a differentiator for our retail outlets as well as convey to customers that we are a quintessential part of their everyday lives, as Rajasthan’s Vodafone. While we have covered 500 of our best performing Retailers in the first phase, we will be extending it to more over the coming months.”
The main objective behind this is to reward high performing retailers and simultaneously infuse a sense of identity with the local populace. Over 500 Retail outlets have been branded by Vodafone with custom made cut outs of the Retailer dressed in Pagdi and Dhoti. Alongside, each outlet will also highlight Vodafone’s special offer of the month.