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WD Clienteles distinguishes enterprise as “Storage vendor of the year”


IRVINE, Calif: Hundreds of distributors, retailers and e-tailers across the U.S. and Europe-Middle East-Africa regions have cherry – picked WD, a Western Digital company, as the paramount hard drive enterprise with which to partner during the preceding year.

In the U.S., CRN’s 2014 Channel Champion Survey gathered more than 6000 solutions provider responses. The Channel Company presented WD the Channel Champion award for the SATA hard drives category at a ceremony on March 4. In the EMEA region, channel businesses selected WD as The Storage Vendor of the Year, and the award was recently presented to the company at the EMEA Channel Academy: 2014 Awards in association with the DISTREE EMEA event.

The Channel Company from its barrio qualifies solutions providers and conducts all-encompassing surveys, during which vendors are ranked on 12 criteria under three sub-categories: Technical Satisfaction, followed by Support Satisfaction and Financial Satisfaction. WD was the solutions providers’ top choice in the three sub-categories, as well as overall in the SATA hard drives segment.

For the EMEA Channel Academy Award, more than 300 of EMEA’s leading volume distributors, retailers and e-tailers voted for their preferred vendor in each category, assessing brands on a variety of factors. WD secured 46 percent of votes by channel partners, versus four other vendors, which split the remaining cut.

“Channel organizations around the world have made it loud and clear they trust WD to invest in and commit to their businesses; to offer a clearly differentiated portfolio of purpose-built products, which they can efficiently and profitably sell; and to employ award-winning technologies and the highest quality,” alleged Matt Rutledge, WD senior vice president of Storage Technologies. Rhetoricising that – “That trust goes both ways. Our channel customers and partners are critical to the strength of our business, marketing our brand and bringing new technologies and products to end customers.”

WD’s channel investments originate with its listening to customers. The partnership has helped WD identify market opportunities created by new or growing storage applications and design product families that solve technical challenges unique to each application. Resellers and integrators are offered the power of choice with WD product names color coded to match each technical purpose. WD was first developed for environments demanding low power consumption. Later, WD Black drives were crafted for high performance storage; WD Red drives developed for network storage and recently announced WD Purple drives launched for the increasingly digital nature of the video surveillance industry. WD also offers building blocks for datacenter applications with WD Xe for high-performance applications, WD Re for high-availability deployments and WD Se scale-out architectures.

The company tailors its customer service to channel businesses and affords a wealth of benefits with its myWD partner program to assist them prosper. myWD is a points-based reward program, offering marketing tools, training, product evaluations and special promotions.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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