WD, a Western Digital storage company has partnered with Red Chillies Entertainments Pvt. Ltd. As part of the deal WD will be offering the production house some of its important storage products. These products will be used by the production house for on-spot storage of shoot footage and in its studio for editing, post-production, and storing world-class special effects. Moreover, WD is also the ‘Digital Storage Partner’ for Red Chillies’ upcoming flick, ‘Happy New Year’. Along with this various WD products will be featured in the narrative of the movie.
Speaking about this partnership, Subroto Das, WD Director – India & South Asia said, “We are delighted to partner with Red Chillies. Our products provide high capacity, come with dependable safety features and cater to the intense workload requirements of a movie production house. WD ensured that the production team at ‘Happy New Year’ had access to reliable and blazing-fast storage devices to experience stress-free digital storage while making the movie”.
On the other hand, Venky Mysore, CEO, Red Chillies Entertainments Pvt. Ltd said, “Modern movie-making techniques require storage solutions that provide capacity, durability, reliability and speed. While the camera used for shooting a movie is important, the device used to store the movie footage is also important. It is impossible to produce a visually appealing and technologically advanced movie if either of these factors is missing from the storage mix. We have used WD’s range of external and component drives for on-spot secure storage of the movie, and also to complete the post-production work and create breath-taking graphics. The spectacular results of this will be there for all to see once Happy New Year releases.”
WD has a vast product portfolio for storage solutions and the company offers all sorts of products as per the needs of the consumers.