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Western Digital Expands WD Purple Family

Western Digital has expanded the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

Western Digital The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to IDC.

Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “With the addition of WD Purple Pro product line, our WD Purple portfolio of smart video storage products are well-positioned to harness the capabilities of Artificial Intelligence. Unlike the traditional CCTV cameras, smart CCTV cameras today capture and transfers multiple video streams for AI-based real-time and batch analytics. Our WD Purple Pro HDDs with All frames AI tech can handle the intense workload and enable users to derive deep insights.”

Khalid Wani, Director – Sales, India, Western Digital, said, “With the emerging AI workloads and video feeds with 4K resolution, there is a strong requirement for a smart video storage solution to address the high-capacity and reliability needs. Several large infrastructure projects are looking at AI-based smart video solutions for use cases beyond safety. WD Purple Pro with up to 18TB capacity is the ideal solution to enable original equipment manufacturers and system architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems.

The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

Western Digital’s full family of WD Purple solutions for smart video surveillance includes up to 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers.

WD Purple Pro solutions will be available this quarter from Western Digital resellers.

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Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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