Western Digital has decided to celebrate World Backup Day with the launch of #BackUpAndStaySafe to commemorate World Backup Day on March 31st.
The digital-led campaign is aimed at building awareness around the benefits and the importance of backing up digital content.
Commenting on the campaign, Jaganathan Chelliah, Director- Marketing, India, Western Digital, said, “As a global leader in data storage technology, we have the onus of inculcating this critical digital habit amongst Indian consumers. And what better than using World Backup Day as an occasion to share this message with the consumers. Last year, we launched the ‘Back Up Nahi Toh Packup’ campaign, the whooping success of which inspired us to launch #BackUpAndStaySafe this year, to help the consumer understand the importance of backing up their data. As every piece of data is a priceless asset we possess, it is imperative that saving these becomes a natural habit for us.”
Khalid Wani, Director Sales, India Western Digital said, “#BackUpAndStaySafe is a great marketing initiative from Western Digital that will benefit our channel partner. We are confident that it will result in good demand for our My Passport HDD and SSD portfolio. Over 1000 channel partners in addition to our large e-tail and retail customer are participating in this.”
This video-led digital campaign focuses on PC users who create and consumes content, for their work, study, or entertainment needs, as a part of their daily lives.
The brand has released three real-life situation videos around data loss, that highlight how accidentally deleting files or a virus attack on a PC can spell disaster for the valuable data saved in it, and without backup, these files can be compromised for good.
Western Digital released numerous real lifestyle situations and backup word puns through social media creatives and videos as a teaser to this campaign.
With a focus to grab audience attention, the creatives have been designed using unique catchphrases. All these curated contents have been singularly focused on helping people relate to the benefits of backing up data.
As a part of this campaign, Western Digital also unveiled a micro-site populated with informative posts, interesting facts about data backup, quirky creatives, myth busters, and interactive quizzes to make the experience more engaging for the visitors.
Every visitor on the micro-site is also encouraged to take a pledge to back up their data.