Wipro has entered into a strategic business partnership with Adobe. As part of this association the companies will be creating an integrated marketing, commerce, analytics and customer experience solutions. These new solutions will enable the businesses to understand and win customers, increase share of wallet and differentiate through targeted, relevant and consistent conversations across multiple devices and channels.
Speaking about the partnership, TK Kurien, Chief Executive Officer and Member of the Board, Wipro Limited, said, “We are delighted to partner with Adobe, a powerhouse in industry-leading creative and marketing solutions. This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro’s leadership in helping enterprises build rich customer experiences, enable customer insights and bring products and services to the market faster”.
On the other hand, Shantanu Narayen, President and CEO, Adobe feels, “All businesses are faced with the challenge of becoming digital businesses and CMOs and CIOs both play a critical role in that transformation. Adobe’s best-in-class digital marketing solutions combined with Wipro’s extensive IT consulting, implementation and integration expertise, will answer the call for today’s digital enterprises.”
Wipro has also formed a new unit named Wipro Digital. It helps businesses in their Digital Transformation initiatives to adapt and be relevant in the increasingly digital lifestyle of their customers. Wipro Digital brings together three capabilities – strategy, design and technology.