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Meet the World’s First Hyperlocal Content Delivery Network Company

The world’s first hyperlocal CDN, SugarBox Network makes digital access reliable, affordable and enhances consumption across geographies.

Ripunjay-Bararia,-CTO-&-Co-founder,-SugarBoxThe world’s first hyperlocal CDN, SugarBox Network makes digital access reliable, affordable and enhances consumption across geographies. The technology uses a unique Content Delivery Network (CDN) built by installing hyperlocal Edge servers at consumer points of interest, which can then be exposed to users via local area networks (LANs). This enables high-speed digital access anywhere, without users being dependent on their internet connection. Reimagining connectivity to make digital services available, reliable, affordable, and contextual – is SugarBox.  During an interaction with Nitisha from BISinfotech; Ripunjay Bararia, CTO and Co-founder of SugarBox elaborates the data centre and its adoption in last few years.

A single data center may consume more than 10MW. According to reports amount of energy consumed by data centers is set to continue to grow at a rate of 12 percent per year. How can the perennial need for speed, higher density storage be kept at par while keeping a stronger emphasis on energy efficiency?

SugarBox Networks the world’s first Hyperlocal Content Delivery Network & Edge Compute platform (Hyperlocal CDN) that enables Users, Networks (ISPs, Internet Infra providers, etc.) and Digital Services (Apps, Websites, etc.) alike, to harness the power of Local Area Networks.

We design and deploy your own Infrastructure at colo sites. We use most energy efficient systems with enhanced features like best heat sinks, variable speed fans, monitoring systems to right size red-hot VM systems      and intelligent PDUs with highest efficiency. Our infrastructure team pays highest importance to placement of hot-cold aisles, minimizing power-conversions, using storage with bigger, faster drives, data-driven power profiles for storage and compute. While choosing our components, we look at energy efficiency as the key criteria. During operations, we use monitoring systems and automated scripts to run a minimum number of hosts, while spawning VMs and containers. But ultimately, we need to service the customers at the fastest speeds and performance sometimes is directly related to the input power, so a lot of our high performance hardware is very power hungry, we have also been evaluating deployment of our high performance infrastructure in DC’s (Data centers), powered by renewable energy, and we are now seeing quite a few companies in India, working towards augmenting their primary energy sources with renewable energy.

The era of 40-Gigabit for Data centers, challenges and way forward supporting the current and upcoming Ethernet generations?

Our team at SugarBox Networks has designed Switching platforms for major vendors in the past (from ground zero). With immense in-depth experience, it was relatively easy to move towards white-label switches. Open-source hardware and software components that support 40Gbps at Leaf and 100 Gbps at Spine, are the preferred options (for us). In the near future, open-     source white-labelled switches will be the way forward when thinking of commodity transreceivers and fibre. With growing Internet Exchange and Inter Data Center Rack cross-connects, supporting higher data-rate throughputs will increase. Though cross-connect maintenance and initiation charges are comparatively higher, reduction in these charges will      immensely benefit connectivity. But keeping in mind the ever-increasing hunger for more and more data by the customers we have the deployments scalable by deploying all passive infrastructure with scalability in mind, over provisioning interconnects, and also most of our hardware is upgradable to accommodate higher speed network interfaces so upgrade paths are always there.

How AI adoption can reinforce toward offering customers the best-in-class infrastructure, end-to-end security, and data center solutions.

We have been using AIOps, ML, IaaC for intelligent power-based load distribution. With AIOps, IaaC, Auto-Remediation, SOAR & SIEM we are able to achieve 24X7 proactive monitoring and L1, L2 automated fixes with best-in-class SLA, SLOs with minimum manual intervention.

Power management: AI-based power management can help optimize heating and cooling systems, which can cut electricity costs, reduce headcount, and improve efficiency. Representative vendors in this area include Schneider Electric, Siemens, Vertiv and Eaton Corp.

Equipment management: AI systems can monitor the health of servers, storage, and networking gear, check to see that systems remain properly configured, and predict when equipment is about to fail. According to Gartner, vendors in the AIOps IT infrastructure management (ITIM) category include OpsRamp, Datadog, Virtana, ScienceLogic and Zenoss.

Workload management: AI systems can automate the movement of workloads to the most efficient infrastructure in real time, both inside the data center and, in a hybrid-cloud environment, between on-prem, cloud and edge environments. There are a growing number of smaller players offering AI-based workload optimization, including Redwood, Tidal Automation and Ignio. Heavyweights like Cisco, IBM and VMware also have offerings.

Security: AI tools can ‘learn’ what normal network traffic looks like, spot anomalies, prioritize which alerts require the attention of security practitioners, help with post-incident analysis of what went wrong, and provide recommendations for plugging holes in enterprise security defenses. Vendors offering this capability include VectraAI, Darktrace, ExtraHop and Cisco.

Trends expected to shape the Data Center market in 2022 and the Indian scenario?

With an increasing number of employees working from home, the Data Center boom will continue to exist. The World is once again shifting back to thin clients where Citrix, Remote desktops at Data Centers are making a comeback. Video Conferencing major providers like Agora will start moving hyperlocal.

OTT boom continues, as they expand deep into networks while benefiting the local / Micro Data Centers.

With billions of IOT devices slated to come online, Edge computing and Hyperlocal data delivery will present new avenues to Tier 1 and Tier 2 city data centers. eCommerce & OTT usage at Tier 2/3 cities will be on a rise, thus benefitting Micro-DCs and Hyper Local Content / Compute Distribution providers like SugarBox Networks.

Data Centers will start providing 30 KW / rack. On one end of the spectrum, the Distributed Energy Resource concepts will start getting visible in India, whilst on the other end we will witness      unused UPS capabilities augment the renewable energy implementations.

How can data center operators create a more effective and valuable service experience for their respective customers?

The key here is to reduce interconnect charges and ensure to provide dark fibres between intra-city DC’s. This can be made effective as they remove barriers to increase lock-ins of customers at higher tariffs.

Have more data center parks, have multiple providers, providing more services, have a common infrastructure within the DC’s available to the customers, such as GPS antennas, common fiber ducts, access the IX interconnects, IBW providers in MMR rooms without additional costs.

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Nitisha Dubey

I am a Journalist with a post graduate degree in Journalism & Mass Communication. I love reading non-fiction books, exploring different destinations and varieties of cuisines. Biographies and historical movies are few favourites.

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