The worldwide infrastructure as a service (IaaS) market grew 31.3% in 2018 to total $32.4 billion, up from $24.7 billion in 2017, according to Gartner.
Gartner also revealed that Amazon was the No. 1 vendor again in the IaaS market in 2018, followed by Microsoft, Alibaba, Google and IBM.
Amazon continued to lead the worldwide IaaS market with an estimated $15.5 billion of revenue in 2018, up 27% percent from 2017 (see Table 1). The largest of the IaaS providers, Amazon accounts for nearly half of the total IaaS market. It continues to aggressively expand into new IT markets via new services, as well as acquisitions, growing its core cloud business.
Worldwide IaaS Public Cloud Services Market Share, 2017-2018 (Millions of U.S. Dollars)
2018-2017 Growth (%)
At the second position, Microsoft’s revenue surpassed $5 billion in 2018, up from $3.1 billion in 2017. Microsoft delivers its IaaS capabilities through its innovative and open Microsoft Azure offering, which continues to solidify its position as a leading IaaS provider.
The dominant IaaS provider in China, Alibaba Cloud, experienced the strongest growth among the leading vendors, growing 92.6% in 2018. The company has built an ecosystem consisting of managed service providers (MSPs) and independent software vendors (ISVs). Its success last year was driven by aggressive R&D investment in its portfolio of offerings especially compared with its hyperscale provider counterparts. Alibaba has the financial capability to continue this trend and invest in global expansion.
“Despite strong growth across the board, the cloud market’s consolidation favors the large and dominant providers, with smaller and niche providers losing share,” said Sid Nag, research vice president at Gartner. “This is an indication that scalability matters when it comes to the public cloud IaaS business. Only those providers who invest capital expenditure in building out data centers at scale across multiple regions will succeed and continue to capture market share. Offering rich feature functionality across the cloud technology stack will be the ticket to success, as well.”
Google came in at the No. 4 spot, growing 60.2% in revenue from 2017. “Google’s cloud offering is something to keep an eye on with its new leadership focus on customers and shift toward becoming a more enterprise-geared offering,” added Nag.
“As the cloud business continues to gather momentum and hyperscale cloud providers consolidate the market, product managers at cloud MSPs must look at other ways to differentiate, such as focusing on vertical industries and getting certified in the hyperscale cloud provider partner programs in order to drive revenue,” said Nag.
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