Zebra Technologies appoints Bill Cates as VP of Channel Strategy, Programs & Marketing

Zebra Technologies announces onboard of Bill Cate as its new vice president of its Channel Strategy, Programs, and Operations, effective immediately. The veteran will help strengthen Zebra’s indirect channel strategy with a focus on the launch and ongoing management of the new Partner Connect program and tools that attract and retain value-added channel partners to represent and sell Zebra products and services around the world.

Cate will be responsible for managing Zebra’s global channel objectives to achieve further success with Zebra’s partners worldwide.

Mike Cho, senior vice president of Corporate Development and interim CMO, Zebra Technologies said,
“Bill Cate is an experienced channel executive who has consistently achieved impressive results in setting and executing global marketing, sales and program strategies through large-scale channel ecosystems. He has extensive experience in developing effective, efficient processes and systems to operate and grow the business while increasing the value for everyone in the channel.”

Bill Cate, vice president, Channel Strategy, Programs & Marketing, Zebra Technologies said, “I am honored to join Zebra Technologies.  Zebra is a great company known for its world-class capabilities in working with channel partners and delivering innovative solutions that make enterprises more connected. This role represents an incredible opportunity to continue to enhance and execute a comprehensive channel strategy worldwide using what I have learned and practiced with enterprise technology ecosystems.”

Since 2011, Cate served as senior director, Global Sales & Channel Operations for Motorola Solutions, where he was responsible for consolidating multiple products and services under a common global program architecture and driving high-impact enhancements to Global Sales and Channel’s systems and tools.