Zebra Technologies fosters its Global ISV Strategy Makes Leadership Shuffles

Zebra Technologies Corporation announces a global independent software vendor (ISV) initiative to rejig the partnership with ISV partners and expand engagement with the wider developer community.

The US Computer printing technology major has also appointed James Pemberton as the global lead of this initiative to assist customers make smarter decisions with products, software and services that build visibility that’s visionary.

The new initiative is sought to increase market penetration with ISV partners and enable enterprise application development through a revamped developer community portal.

ISVs are reported to join in multiple regions simultaneously; they can register and be recognized for projects globally.

The company is also known to offer, go-to-market tools to promote ISV partners’ apps, such as AppGallery, an online and mobile Android app-distribution and management platform.

Zebra’s active developer outreach campaign includes engagement at events such as Andevcon, AppsWorld and DroidCon. Plans are also underway for Zebra’s own global enterprise developer event series, “AppForum2017”.

Pemberton’s work with teams across Zebra will create a common approach for ISVs to be more integrated in product development that feeds into Zebra’s enterprise asset intelligence solutions and go-to-market activities.

Citing on the new initiative, Bill Cate, Vice President, Channel Strategy and Operations, Zebra said, “The launch of this initiative demonstrates Zebra’s commitment to the channel and clear recognition of the importance of the ISV partner and develop communities. James’ proven dedication to building strategic relationships with these important groups is key to leading Zebra’s renewed efforts to further engage them in building solutions that help our customers know more about their business.”

James Pemberton, Global ISV Strategy Director, Zebra said, “Innovation driven by the ISV partner and developer communities strategically aligns with the industry leading product portfolio Zebra offers to its customers, and we are poised to successfully reach more developers focused on enterprise projects than ever before. I’m excited to see this developer outreach and our ISV partner collaboration yield new opportunities, profitability and simplicity to benefit all parties involved.”