ZTE Corporation has announced the appointment Liu Peng as the new CEO. He brings along with him rich experience in marketing, sales and business development. Earlier, he joined ZTE as the sales director, then he got promoted to the position of managing director, sales, and spearheading assignments in countries like Bangladesh, Sri Lanka, Africa, and India. Presently, he is serving as the newly appointed CEO in the burgeoning Indian telecom market.
Speaking about the appointment, Liu Peng, said, “After 30 years in the market, ZTE has honed a forward thinking strategy for the next 30 years: M-ICT that seeks to move away from pure technological products towards the idea of satisfying consumers’ needs through technology. Speaking at this intersection of this announcement, in 2015 we have a renewed focus on ‘user needs’ thinking instead of ‘internet thinking’. The ‘M-ICT era’ is the era of a mobile Internet of Things: it has developed from a keen understanding of the special features of ZTE outlined above as well as users’ requirements.”
ZTE is the fifth largest telecom vendor with its spread across 160 countries and an accolade of being the leader in LTE with 13 % of 4G LTE patents. From the time of inception ZTE’s main mission was to bring affordable communication to everyone.